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Dubai Tourism

Global Digital Transformation

Proximity Dubai

Dubai Tourism and Proximity Dubai made their exotic, hyper-modern cityan accessible paradise through an engaging campaign and a real-time, interactive app.

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  • Challenge

    A luxurious, hyper-modern, dream destination, Dubai needed to drive more consideration and conversion among its worldwide audience of leisure travelers, business decision makers and event planners.

  • Solution

    Proximity Dubai created ownable, compelling foundational guidelines to help drive the strategy and individual touchpoints necessary to highlight Dubai. The work included a global brand launch campaign, partnership initiatives, internal communications, and an end-to-end travel decision journey digital platform.

    An updated, responsive web experience showed Dubai’s unparalleled breadth and depth at a glance. A dynamic and intuitive engine served content based on the user’s location, interests, preferences and browsing history. In Dubai, the mobile app helped travelers make the most of their trip – with personalized recommendations based on the time of day, location, and traveler’s interests. The app included listings of events and attractions, culture and discounts, customizable iti

  • Results

    Initial results showed a 79% increase in desktop site visits, 29% increase in overall mentions and 20% increase over industry mean in digital Share of Voice. Proximity Dubai also won a 2016 IAC Award for Best Travel Website, was included on the 2016 SKIFT list of the Top 25 Best Tourism Websites, and was named a 2015 WEBBY honoree in the category of Travel & Tourism Websites.