Global Chief Strategy Officer
Reza re-joined the network in January 2017 as Proximity's Global Chief Strategy Officer after four years in the wilderness at Ogilvy & Mather, where his roles had included spells as President of OgilvyOne and Geometry France.
Prior to Ogilvy, Reza spent 7 years at BBDO and Proximity Worldwide as Chief Digital Officer, Managing Director of the Paris agency and Omnicom's single point of contact for P&G in EMEA.
Reza pioneered digital marketing in France as early as 1994 and led various top digital agencies, navigating them through these new and uncharted waters. He served as CEO of Framfab France (now DigitasLBi) and EVP and co-founder of Wcube (now part of Publicis Conseil).
Throughout his career Reza has been working for iconic brands including Mars, P&G, LVHM, Mercedes-Benz, Nestlé and IBM among others.
Reza holds a Master degree in Corporate Law and Political Sciences from Paris 2 Panthéon Assas University.